Shaped from over 25 years of technical expertise, DEDICATION AND PERFORMANCE, PATRIK is far more than just another name in windsurfing. From humble beginnings as shop customers themselves to high-profile brand employees and World-Tour professionals, Patrik and Karin’s move to founding their own brand in 2010 was simply a natural progression. Today many of windsurfing’s finest products sport PATRIK’s name and the brand remains dedicated to delivering unique products and providing personal service.
“Our no.1 priority is to have happy customers. To ensure we succeed, we simply follow our passion because our values are the natural outcome of our personalities”.
Each individual board is analysed according to its range of use before being individually crafted to the strict parameters Patrik and Karin set in the latest, carbon composite materials. Testing is a continual process with millimetre refinements made and new products produced before the final shapes are approved for production. Constantly pushing the limits, Patrik’s shapes lay claim to over 50 world championship titles, 9 world records and countless national victories. They can also boast an incredible strength to weight ratio – maintained regardless of cost – offering riders a truly balanced board.
Throughout Patrik’s life as a shaper he’s always offered a complete range of boards to suit every discipline and the worldwide results in both competition and magazine tests have proven his limitless skills. Few shapers have been able to maintain the same versatility, to such a high standard and as a result most brands have had to sacrifice some of their lines. Offering models for every discipline, PATRIK is dedicated to covering the needs of the entire sport.
A trend always takes its own course. To follow it is a race against time, which inevitably leads to a change the following year. The history of the PATRIK brand has proven that they won’t just replace models for the sake of marketing. Instead, their development is pushing for long lasting constructions with advanced shapes where your investment will pay back with lots of good memories over the years. Couple this with the monochrome ‘bionic graphic’, which gives the PATRIK boards their unique neutral look and matches every sail, and you have a timeless piece. To maintain brand identity with minimal focus on fashion, graphical changes are kept to a minimum on all new products released.
Unlike many high-profile windsurfing brands, when you buy a PATRIK board, you’re not buying marketing hype, you are buying a piece of knowledge and experience from Patrik and Karin themselves. And, it is this personal touch that you can trust. Patrik: “We aim to educate our customers so they know exactly what they’re buying. One of our main priorities is to prove the quality of our products in order to build a trusting relationship with every single customer. Not only do we explain the range of use and the benefits of our products, but we also fully describe why and which materials we use to construct each individual board.”
The deep-routed philosophy of a brand and the products it produces are often a reflection of the characters who put their heart and soul into it on a daily basis. What could be better than having the founders, owners, business director, manager, designer, shaper, testers, etc., of a brand feeling the same way as their customers? PATRIK is the only brand where all of the product models are 100% inspired, designed, shaped and tested by the same person. Patrik’s passion for the sport drives his endless quest for constant improvement and performance is the outcome of his hard work and dedication. Karin, the most successful female windsurfer to ever walk the planet is not only the brains behind sales and marketing at PATRIK, but is also here to ensure you, the customer, get exactly what you want, when you want – who could be better placed to support you than one of windsurfing’s greatest professionals…
Patrik leaves nothing to chance. Every possible outcome must be evaluated and every question answered. This inquisitive nature is something that can be traced all the way back to his roots and hasn’t changed to this day. His constant quest for a solution leaves him brainstorming in the most unusual of situations and testing new concepts immediately, regardless of the consequences, which often go down as another experience in the search of brilliance. Karin’s knowledge of windsurfing is second to none. Her exciting career, which spans two decades, has taken her from windsurfing instructor to multiple world title holder in every discipline. She has extensive experience of what works best for different conditions, sailor types and equipment combinations and can therefore help customers with crucial advice and tips to make the most out of their time on the water.